Most resin buyers lose leverage before negotiations even start. They wait for supplier renewal quotes, scramble to validate pricing with limited data, and accept terms under deadline pressure. The result: margins erode, unfavorable clauses slip through, and opportunities for cost savings vanish.
But contract renewals don't have to be reactive. With a structured 90-day approach, mid-market buyers can flip the tables: gathering intelligence, building leverage, and negotiating from a position of strength. This playbook breaks down exactly what to do at each phase to maximize your renewal outcomes.
Industry best practices consistently recommend starting contract renewals 60-90 days before expiration. For resin buyers, this timeline isn't arbitrary. It's the minimum window needed to shift from reactive to strategic positioning. Here’s why:
Most suppliers issue renewal quotes 60-90 days out, banking on buyers having limited time to validate pricing or explore alternatives. Starting at 90 days puts you ahead of their timeline, giving you control over the pace and structure of discussions.
Feedstock costs (propylene for PP, ethylene for PE) can swing weekly, dragging contract pricing with them. A 90-day window gives you time to analyze trends, identify favorable negotiation windows, and avoid signing during market peaks.
Building a defensible negotiation position means collecting transaction data, benchmarking against market indices, documenting supplier performance, and aligning internal stakeholders. This work can't be squeezed into two weeks without sacrificing quality or creating internal bottlenecks.
So, starting at 90 days doesn't just reduce stress. It fundamentally changes your negotiating power from reactive acceptance to strategic control.
The first 30 days are about intelligence gathering. Your goal is to enter negotiations with a complete picture of your current costs, market conditions, and supplier performance. This phase sets the foundation for everything that follows.
Begin with a comprehensive review of your existing agreement. And don't just skim. Instead, analyze every provision that could impact your negotiating position:
This is where most buyers lack leverage: they don't know if they're overpaying. Close this intelligence gap by benchmarking your current pricing against multiple data sources.
Published indices: Compare your prices to ICIS, Chemical Data Inc. (CDI), and Platts benchmarks for your specific grades. Note the lag time—most indices publish weekly or monthly, meaning they may not reflect real-time spot movements.
Spot market pricing: Track current transactional prices through a purpose-built platform like ResinSmart. Spot prices are a leading indicator of contract pricing direction.
Verified transaction data: If you have access to platforms that aggregate real buyer transactions (again, like ResinSmart), use this to establish true fair market pricing free from supplier influence.
Feedstock cost trends: For PP, track propylene monomer (PGP) costs. For PE, monitor ethylene prices. These fundamentals drive producer margins and negotiating leverage.
Regional differentials: Account for freight, basis adjustments, and regional supply-demand dynamics. A price that's fair on the Gulf Coast may be expensive in the Midwest.
Document the gap between what you're paying and what the market indicates you should pay. A 5-10% variance is common and represents immediate savings opportunity.
Create a scorecard evaluating your supplier across key performance indicators (KPIs):
Poor performance in any of these areas can be leverage in your renewal negotiations, either for price concessions or improved service-level agreements.
Understanding your own buying behavior is just as important as understanding the market:
Contract renewals shouldn't be a solo effort. Align internal stakeholders early to ensure your negotiation strategy reflects enterprise-wide priorities:
Document stakeholder input and prioritize negotiation objectives. This creates a unified front and prevents internal disagreements during critical negotiation moments.
Your Best Alternative to a Negotiated Agreement (BATNA) is your walk-away power. Without a credible alternative, you have no leverage. Strengthen your BATNA by:
You don't need to switch suppliers, but knowing you could can completely change the negotiation dynamic.
You've done the homework. Now it's time to convert data into leverage and position yourself for favorable terms. This phase is about creating competitive pressure, refining your strategy, and opening preliminary discussions.
Don't wait for the supplier to start the conversation. Reach out proactively to signal that you're managing this renewal strategically.
Express intent to renew—conditionally: Make it clear you value the relationship and that renewal is contingent on competitive terms.
Share volume forecasts: Provide realistic projections to help the supplier plan capacity. Growing volume is leverage; stable or declining volume requires emphasizing relationship value.
Identify pain points diplomatically: Raise any performance issues as opportunities for improvement, not ultimatums.
Request preliminary pricing: Ask for an early look at renewal terms. This buys you time to validate and strategize before the official quote.
Early engagement positions you as a sophisticated, prepared buyer—not someone who can be pressured at deadline.
Even if you don't plan to switch suppliers, creating the perception of alternatives significantly strengthens your position.
Issue a Request for Information (RFI): Reach out to 2-3 alternative suppliers to gather preliminary pricing and terms. You're not committing, but just gathering market intelligence.
Leverage secondary quotes: Use competitive pricing as a benchmark to validate your current supplier's renewal offer.
Signal openness to change: Mention that you're "evaluating all options" or conducting a "market sounding." Suppliers take this seriously.
Remember, competition is the most powerful negotiation tool available. Even single-source buyers can create pressure by demonstrating they've explored alternatives.
With data gathered and stakeholders aligned, it’s time to build your formal negotiation strategy:
Effective negotiation is about preparation, not improvisation. Map out multiple scenarios so you can adapt in real-time.
Create a comprehensive negotiation brief that serves as your playbook:
This brief becomes your reference during negotiations and helps keep discussions data-driven rather than emotional.
Timing matters. Schedule your primary negotiation sessions during this window to leave room for follow-up discussions before the contract expires:
Don’t forget to build in buffer time. That way, if you hit an impasse, you have room to escalate, explore alternatives, or get internal approvals.
Keep stakeholders informed as you enter active negotiations:
Maintaining internal alignment prevents last-minute disagreements that could weaken your negotiating position.
The final 30 days are about execution. You've built leverage, gathered data, and positioned yourself strategically. Now it's time to close the deal on terms that protect your margins and strengthen your supply chain.
Enter negotiations with confidence, knowing you've done the work. Follow these tactical principles:
Lead with data, not emotion: Reference your benchmarking, performance scorecards, and market analysis. Objective data is harder to refute than subjective claims.
Frame it as win-win: Emphasize mutual benefit. For example: "A competitive price ensures we can grow our business, which means more volume for you."
Use anchoring: State your target price or terms first to set the negotiation range.
Deploy strategic concessions: When you give something up, always get something in return. Never make unilateral concessions.
Introduce time pressure (strategically): Reference your deadline, but don't let the supplier use it against you. If they stall, remind them that you're evaluating alternatives.
Ask open-ended questions: "What would it take to get to our target price?" forces the supplier to problem-solve with you.
Watch for red flags: Be alert to vague language, hidden fees, unfavorable allocation clauses, or auto-renewal provisions buried in fine print.
Negotiation is iterative. Expect multiple rounds before reaching alignment.
Price matters, but other contract terms can make or break the value of your agreement as well:
Don't rush this phase. Every clause you negotiate now prevents disputes later.
Before signing, conduct a thorough validation to ensure no surprises:
Compare final terms to your objectives: Did you achieve your primary goals? Where did you compromise, and was it worth it?
Legal review: Have your legal team review the contract for compliance, ambiguity, and risk.
Financial modeling: Run scenarios to ensure the new pricing and terms align with your budget and margin targets.
Stakeholder sign-off: Obtain approvals from operations, finance, and leadership.
Clarify any ambiguities: If language is vague (ex. "reasonable time," "satisfactory condition"), request specific definitions.
Validation is your last line of defense against costly mistakes.
With terms finalized, move quickly to execute:
The work doesn't end at signature. Protect the value you negotiated by implementing post-renewal disciplines:
Continuously monitor supplier performance: Track delivery, quality, and pricing compliance against contracted terms.
Conduct quarterly business reviews: Meet with your supplier to review performance, address issues, and discuss forecasts.
Track market conditions: Continue benchmarking pricing and monitoring feedstock trends. If market prices drop significantly, renegotiate or invoke contractual adjustment clauses.
Document lessons learned: What worked well in this renewal? What would you do differently next time? Build institutional knowledge.
Set reminders for next renewal: Mark your calendar for 90 days before the next expiration to avoid scrambling again.
Unfortunately, even with a structured process like the one we’ve laid out, buyers can still stumble. That’s why we’ve also gathered this list of potential pitfalls to stay aware of:
Waiting too long to start: Starting with less than 60 days leaves you reactive and weakens your leverage. Suppliers know you're under pressure and adjust their terms accordingly.
Neglecting data gathering: Negotiating without benchmarking and performance data is like flying blind. You have no basis to challenge supplier pricing or push for better terms.
Ignoring stakeholder input: Renewals without cross-functional alignment lead to suboptimal outcomes and internal friction. Operations may need different terms than finance prioritizes.
Accepting the first offer: Suppliers expect negotiation. Their initial proposal rarely represents their best terms, and accepting too quickly leaves money on the table.
Focusing only on price: Overlooking terms like allocation protection, volume flexibility, and force majeure can cost you more than a price increase when markets tighten.
Failing to create competition: Without alternatives, you have no leverage. Always explore other options, even if you don't intend to switch.
Missing notice periods: Auto-renewal clauses can lock you in if you miss the termination notice deadline. Review these dates at Day 0 of your 90-day process.
Not reading the fine print: Hidden fees, vague language, and unfavorable clauses often hide in boilerplate sections. Every clause matters during a dispute.
Obviously, executing this 90-day playbook requires real-time data, market intelligence, and expert guidance. ResinSmart's platform is purpose-built to support resin buyers through each phase of the renewal process.
Days 0-30 (Data Gathering):
Days 30-60 (Building Leverage):
Days 60-90 (Negotiation & Execution):
ResinSmart levels the playing field, giving mid-market buyers the same intelligence and leverage that enterprise teams enjoy.
Ready to level the playing field for your next resin contract renewal? ResinSmart gives you the benchmarks, forecasts, and expert insights to negotiate with confidence. Schedule a demo today and see how leading buyers use real transaction data to cut costs and strengthen supplier negotiations.